So you’ve bought into the whole social media and online marketing idea and now you’re Tweeting, posting Facebook updates, LinkedIn, blogging and using Google+ (not to mention dozens of other online tools and resources) to promote your company. Whew, are you exhausted yet?
Here’s the little “gotcha” to all of this that you might not have thought about: how do you manage all of this? And how can you keep an eye on these various web sites to make sure you’re not missing a customer service issue, negative post or even a sales opportunity? The answer is Hootsuite.
Hootsuite is an online aggregation tool that allows you to review and manage all your online postings and presence through a simple, easy to use, interface. All in one place, you can manage your company’s Twitter accounts, your personal Facebook account, your company Facebook fanpage, your LinkedIn posts, your WordPress blog entries and even more. You can even assign rights to any of your accounts to other team members without ever giving up a single password.
To continue reading more about Hootsuite and other helpful features, be sure to click on over to the February issue of the XPERTECHS newsletter, XperText!
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