What a difference a decade makes. Apple used to be among the bottom companies in terms of reputation, ranking 34th in 2000 and 40th in 2001. The company has since steadily risen, reaching fourth place in 2011 as it offered more popular products and improved finances. It benefits from being a "hybrid company", selling software and hardware products as well as having retail stores, said Robert Fronk, executive vice president and global corporate reputation practice lead for Harris Interactive.
Apple has the highest score in the 13-year history of the study performed by Harris Interactive and beats all the other companies in four of the six key reputation areas: financial performance, products and services, vision and leadership, and workplace environment.
But things aren't all rainbows and roses for Apple.. To read the rest of the article please visit here.
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