According to a new Pew report, owners of iPads and other tablet devices tend to be news junkies who are wealthier and more highly educated than than the general population.
In fact, 51% of tablet users have a college degree compared with 28% of all Americans. Difficult to imagine?
Other study highlights indicate that tablet owners also tend to be employed and heavily reliant on their tablets for news almost daily.
The study, conducted by the Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group, finds that the vast majority of tablet owners -- fully 77% -- use their tablet every day. In doing so, they spend an average of about 90 minutes on them.
The study also finds some striking differences in tablet use versus other kinds of digital consumption. People, for instance, are highly likely to read long articles on their tablets, not just get headlines. However, the expectation that people would gravitate to "apps" on their tablets -- which they would pay for and which would offer a richer user experience -- has not really come to pass.
To read more about this study you can click here or here.
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